Great Truths will be promoted through
- Partnership with evangelical agencies who can use the content
- Global networks of evangelical leaders
- High-level Christian endorsement
- Social media – campaign to be developed
- Collaboration with a broad range of individuals and organizations, including ‘teach to preach’ programmes operating in Asia, Africa, Latin America, and Eastern Europe (e.g., Pastor Training International & Langham Partnership)
Pilot launch and road-test
- A series of day conferences in capital cities, supported by senior leadership, will show Great Truths to pastors
- Pilots in 2023 – UGANDA and ETHIOPIA (April) | GHANA and NIGERIA (June) | INDIA (November)
- A dozen pastors will be signed up at each event to test usability, market research engagement with content over 18 month period, refine material and streamline format for wider roll-out
- Reading, viewing, listening, download, and sign-up data will be monitored
- Success will be measured during 2023 by reaching a target of 3000 users from 4 African and 2 Asian countries.